our very first jewellery license with a Premier League Football Club
WOLVES FC PARTNERSHIP
We are extremely pleased to be able to reveal our very first jewellery license with a Premier League Football Club – WOLVERHAMPTON WANDERERS FC. In partnership with broadcaster and avid Wolves Supporter, Suzi Perry.
“We’ve mastered the art of Motorsports jewellery, and had been looking to widen our collections and designs into more sporting areas for a few years. Football is huge- there are so many female fans out there, and really not much in the way of high quality memorabilia on the market, so we wanted to really get the ball rolling, and bring women around the world exactly what they had been missing out on… until now!”
Letting the cat out of the bag… At last!
Better late than never, this unique partnership was put on hold due to Covid- 19 for 8 months, due to all of the restrictions put in place in all industries including both professional sport its self, and all areas of manufacture.
We have simply been itching to kick start this collection since it was first dreamed up back in 2017.
VENTURING FROM TRACKSIDE TO PITCHSIDE
Taking the Motorsports industry by storm since 2013, the infamous duo of Smith and Perry wanted to spread their wings, and do with Football, the same as what they have done with Motorsports.
The aim was to bring high class, wearable masterpieces to the female football fans out there- all made in precious metals. Something for fans to collect, and be able to enjoy both now and for years to come.
“Designing our first, signature collection for Wolves was just nail bitingly meticulous work! We spent so long sampling and getting the finer design elements just right, and have incorporated both the wolves head, and the exact shirt colour into the designs by clever use of enamel on the pieces too.”
IT’S ALWAYS ABOUT COMPLETE ATTENTION TO DETAIL
When speaking to Alyssa and Suzi about the collaboration, both agreed their favourite element of the collection had to be the tiny gold wolves head which was featured as an emblem on the tiny football boot design. Attention to detail definitely has not gone amiss with this collection, and we really hope that our Wolves fans around the world will love collecting these wonderful works of wearable art
The small but stunningly manufactured collection of Wolves FC themed jewellery consists of ladies necklaces, charms and a charm bracelet. Fans are encouraged to collect the charms to wear the memories, and the miniature football even opens.
We were fortunate enough to be given permission to shoot this collection on the pitch its self, which was a phenomenal experience and something we loved doing with Wolves (Okay, so Suzi was in her element, what better place than being on her home pitch! Alyssa spent the first hour faffing because a bird poo’d on her when she arrived- not a good look, but fortunately there was no lasting damage and the photoshoot commenced)
We would like to thank WOLVERHAMPTON WANDERERS FC for becoming the first Premiere League Football Club to partner with Alyssa Smith Jewellery, for our Alyssa Smith SPORT series.